Social Media Marketing Dominates 2009 SES Expo In NYC

Video and Social Media Marketing Dominate SES 2009!

WebTalent just came back from participating in Search Engine Strategies 2009. We had a blast and learned a lot about the state of the industry in 2009. There is no doubt that the search marketing industry has been negatively impacted by the looming recession, that being said there are some positives that have came out of it as well. We all know that during hard times the first thing companies cut from their budgets is advertising. This harsh reality is one of the biggest mistakes companies can make. Search engine optimization and social media marketing should be the very last things to be cut from the overall marketing budget. Never the less, it appears apparent the internet marketing companies have their work cut out for them. 

The positives to the state of the industry are that the economic downturn is weeding out a lot of the unquantified SEO companies who are unable to stay afloat by offering spammy and ineffective SEO tactics. When the chips are called companies need a search marketing firm who can delivers results and prove a successful return on investment. Speaking with other search marketing professionals who were also attending the show, these thoughts resonated throughout the event. 

Businesses should be adding social media and online reputation management to their overall search marketing strategy. Social media is a industry buzz word that is thrown around more than it should be. SEO companies also try to justify their services by making social media sound way more complicated and technical than it is. This process in more creative than technical and although time consuming, anybody can do it. There are hundreds (if not thousands) of social media outlets online. There is a huge benefit to working with a social media expert (like WebTalent) to guide you through them and help you put together an powerful social media marketing strategy.

Feel free to call us with any questions you may have. We'd be happy to take a look at your current endeavors and recommend any new strategies.