Social Media Users More Inclined To Buy

Emarketer just published a report confirmed what most of us in social media have been touting for years. The fact that users socially connected with a brand or product are more likely to buy is big change. What Emarketer has done is come up with some interesting recent statistics that prove this point for all the non-believers out there.  The report sampled users of Facebook, Twitter and recorded the results below.

Besides that fact that social media users are more likely to purchase a brand, the survey also confirms that users will be more likely to recommend followed brands or products to their friends. That peer to peer type of recommendation is something that advertising can't compete with and reflects the goal of many social media marketing campaigns.  So how does a brand build a army of loyal followers? You first need to look at what motivates a potential follower and why they do it.

Exclusive deals or pricing seem to be the largest reason why people chose to follow a brand. There is also a feeling of being connected with brand and getting information and news directly from the company.  It's important for companies to use their social media profiles to engage their customer base. It is amazing to me how many people set up profile and accounts on social media platforms and walk away. You have to provide something of value or you might as well not even do it at all.